Top 5 Business Apps Performance in South Africa Q4 2023

In Q4 2023, the top 5 business apps in South Africa exhibited diverse performance trends across revenue, downloads, and active users. Here's a detailed look at each app's performance:

LinkedIn: Network & Job Finder experienced a fluctuating trend in weekly revenue, peaking at around $44K in the final week of November. Downloads showed a slight decline from approximately 20K in mid-October to 13.5K by the end of December. Active users saw a mixed trend, starting at around 447K in late September and ending at 410K in the last week of December.

Invoice Simple: Receipt Maker observed a notable increase in weekly revenue, reaching about $12.6K in late November. Weekly downloads, however, showed a downward trajectory, starting at 925 in late September and dropping to 377 by the end of December. Active users also declined from approximately 7.8K in late September to 5.4K in the final week of December.

Adobe Acrobat Reader: Edit PDF maintained a stable revenue trend, peaking at about $15.5K in the final week of November. Downloads spiked to 26K in mid-November but fell to around 10.4K by late December. Active users showed a gradual decrease from approximately 1.53M in late September to 1.24M by the end of December.

iScanner: PDF & OCR Scanner saw a steady increase in weekly revenue, peaking at around $7.3K in the final week of December. Downloads fluctuated, reaching about 3.4K in the last week of December. Active users increased slightly from 3.6K in late September to 4.6K by the end of December.

Zoom Workplace had a varied revenue trend, peaking at approximately $5.1K in the final week of October and November. Downloads saw a decline from around 17.8K in early October to 5.1K by the end of December. Active users decreased from approximately 296K in late September to 230K in the final week of December.

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